We conduct formative research to guide message development and execution, pre-test materials and media, evaluate the effectiveness of communication on intended outcomes, and provide strategic input for the modification and improvement of communication interventions.

We use findings from research to inform our solution to public health issues and regularly conduct quality research to support our work and those of our clients. Our team is skilled in designing and conducting different mixed methods of research including formative research, operations research, epidemiological studies, anthropological studies, and others. We provide our clients with quality evidence to make effective decisions. Analytic methods we use include propensity score matching and multivariate techniques to measure impact. In line with this, we have conducted HIV programmatic assessments in Abia and Taraba; MNCH skills gap assessments and task analysis in Kano; NCD research and evaluations in Rivers and Benue; amongst others.