We recognize the role of socio-cultural and individual beliefs on human behavior and being holistic in our approach, we identify the ways in which these beliefs could influence or be barriers to change in the communities where we work. We use research and different Social Behaviour Change Communication (SBCC) strategies to bring about change in our work. We also work with communities in a participatory manner to identify behaviors that could be harmful to their health and develop tailored plans for changing or improving those behaviors.